Social media platforms are great tools for keeping up with family and friends, making new friends across the world, creating entertaining and informative content, generating business, and exchanging ideas on subjects that are of interest to you.
These platforms have also become trickier to navigate in today’s world of misinformation, scams, and those who want to shout down or belittle opposing points of view instead of discussing and learning from others.
To navigate any social media platform, you must create an account for the app and be sure to use two-factor authentication to login to the platform. You’ll also want to create multiple ways to recover your account in the event you forget your password or your account becomes compromised. Each platform will have a way for you to set up multiple options not only for authentication, but recovery. You will also want to set your personal information to be private and/or only shared with certain groups.
Let’s talk about some of the more popular social media applications and tips to help you be successful on each of them.
Facebook is a social media platform allowing users to create profiles, share updates, photos, videos, and connect with friends and family. The platform also offers a variety of features such as groups, pages (for communities of interest, companies, or organizations), and marketplace, making it a hub for personal, professional, and community engagement. With over 2.8 billion monthly active users, Facebook has become one of the most influential social networks globally.
Facebook posts have a maximum character limit of 63,206 characters. This allows for quite a bit of content if you need it! However, keep in mind that shorter posts often perform better in terms of engagement, as they are quicker and easier for followers to read and interact with.
Instagram is a popular social media platform primarily focused on photo and video sharing. Launched in 2010 and later acquired by Facebook, it allows users to post images and short videos; follow friends, celebrities, and brands; and discover content through hashtags and the Explore feature. Instagram also offers features like Stories, Reels, and IGTV (Instagram TV) for more dynamic content creation and consumption. With its visually driven interface, Instagram has become a key platform for self-expression, marketing, and social interaction.
X, previously known as Twitter, is a social media platform where users share short messages called “tweets.” X allows for quick, real-time updates, news, and conversations. Users can follow others, like and retweet posts, and engage with content through hashtags. Known for its 280-character limit, X emphasizes concise communication. It’s widely used by individuals, celebrities, businesses, and news outlets for sharing information and engaging with audiences. Some features for X are only available through the premium subscription which starts at $11/month.
BlueSky is a decentralized social media platform that is a potential alternative to X. It is gaining popularity and allows the users to create their own communities and rules. This ability to customize gives you more control over your online experience in BlueSky. It does focus on free speech for users. The application is new and has a small user base.
Snapchat allows users to send photos, videos, and messages that disappear after being viewed. With features like Stories, which let users share moments that last 24 hours, and filters, which add creative effects to photos and videos, Snapchat has become popular for its playful and ephemeral approach to communication. It also includes Snap Map for location sharing and Discover for exploring content from publishers and creators. Snapchat is known for its focus on privacy and fun, interactive experiences.
TikTok is a social media platform known for its short-form video content. Users can create and share videos ranging from 15 seconds to 3 minutes, often set to music, featuring various trends, challenges, and creative expressions. The platform offers a range of editing tools and effects, making it easy for users to produce engaging content. TikTok’s algorithm recommends videos based on user interests, creating a personalized and highly addictive experience. It has become immensely popular, especially among younger audiences, for its entertaining and viral nature.
You’ve certainly read or seen in the media about the potential security concerns over the ownership of TikTok and the law in place that the application needs to be sold to an American company or be banned in the United States. The ban was upheld by the Supreme Court; however, the incoming presidential administration has signed an executive order halting the ban for 75 days to work through options including a potential deal with 50% American ownership of the platform. You can keep up to date by visiting the Tik Tok newsroom at https://newsroom.tiktok.com/en-us/.
While there are tips for each social media application that can help make your post more engaging, here are some tips that apply to any post on any social media application:
- Be Respectful –
- Treat others online as you would in person.
- Avoid heated arguments and be considerate of different viewpoints.
- Think Before You Post –
- Once something is online, it’s there forever.
- Make sure your posts reflect how you want to be perceived.
- Verify Information –
- With the amount of misinformation out there, always double-check facts before sharing.
- Protect Your Privacy –
- Be mindful of what personal information you share.
- Adjust your privacy settings to control who sees your posts.
- Don’t post when you’ll be away from home or vacation photos until after you return home. Thieves can watch social media to see when people are away.
- Engage Positively –
- Supportive and encouraging comments go a long way.
- Spread positivity!
- Avoid Oversharing –
- While it’s great to share highlights of your life, balance it with some offline moments for yourself.
- Be Authentic –
- Be true to yourself rather than trying to portray a perfect image. People appreciate authenticity.
- Keep It Short and Sweet –
- Most people scroll quickly, so make your point clear and concise.
- Use Visuals –
- Photos and videos catch the eye and are more likely to be shared and liked.
- Ask Questions –
- Encourage interaction by asking questions or requesting opinions.
- Tell a Story –
- Share personal experiences or stories that resonate with your audience.
- Be Positive –
- Uplifting and positive content generally gets more engagement and spreads good vibes.
- Tag Friends –
- When relevant, tag friends to increase the post’s visibility and engagement.
- Use Hashtags –
- Relevant hashtags can help your post reach a broader audience.
- Timing Matters –
- Post when your audience is most active, typically mornings, evenings, or weekends.
- Engage with Comments –
- Respond to comments on your posts to foster a sense of community.
There are many social media platforms available to share your content with friends, family, and customers. We’ve shared a few of the most popular ones with you and some tips that can help you be successful with these platforms. Below are links that will also help you get started.
Facebook:
- Facebook Help Center – https://www.facebook.com/help/1711863145774142/
- Tech Life Unity Facebook Guides – https://www.techlifeunity.com/facebook
Instagram:
- Instagram Help Center – https://help.instagram.com/
- Tech Life Unity Instagram Guides – https://www.techlifeunity.com/instagram
X:
- X Help Center – https://help.x.com/en
- Tech Life Unity Guides on X (Formerly Twitter) – https://www.techlifeunity.com/twitter
BlueSky:
- About Blue Sky – https://bsky.social/about
- BlueSky Support – https://support.bluesky.com/hc/en-us
- How to Use Bluesky Beginners Guide 2025 (Full Guide) – https://www.youtube.com/watch?v=PU92u5IdWRY&t=8s
Snapchat:
- Snapchat Support- Using Snapchat – https://help.snapchat.com/hc/en-us/categories/5685832477716
- Tech Life Unity Snapchat Guides – https://www.techlifeunity.com/snapchat
TikTok: