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Back to the Future: Supercharging Internet Growth with IP Video

January 26 @ 1:00 pm - 2:00 pm


Rethinking those plans to deemphasize video? Coming to realize that while internet and broadband services remain very profitable and essential, they are largely invisible, delivering no meaningful branding or customer engagement? Video, on the other hand, not only gives an operator’s internet service a public “face”, but it also plays a critical role in delivering sustained economic value. It has been shown that internet subscriber counts and revenues grow faster and churn less when combined with a video service. And, while video delivers ongoing, daily engagement with customers, its economic impact is even further strengthened by a successful transition to IP video.

In this webinar, you will discuss the relevant market drivers and demonstrate successful strategies for an operator’s transition to IP video, covering key success factors such as technological features and benefits — adequate broadband access bandwidth, feature-rich mobile and STB apps, one-stop-shop for OTT apps/content including global search without the need for business relationships with OTT providers, and cloud vs. local implementations. Key business success factors also will be discussed including how to protect and grow ad-insertion revenue, avoiding major increases in core bandwidth costs, and the importance of financial stability of a partner in mitigating operator business risk and maximizing ROI. Adara’s myCatapulTVe® app-based IP video solution will be on full display with the opportunity for attendees to download the app and trial the production demonstration on their own devices for 30 days after the webinar.


NTCA–The Rural Broadband Association
(703) 351-2118
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