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Automating to Win: How Telcos are Using Automation to Win and Keep Subscribers
May 21, 2020 @ 2:00 pm - 3:00 pm
The competitive landscape in Telecom continues to evolve in exciting ways. Automation is no longer centered around OSS and BSS – it is now on the forefront of the customer experience. In this session, we will discuss some important trends in our industry and the technology shifts to support those trends.
Carriers today are focused on four major areas where automation is essential:
• Omni Channel Experience – Subscribers want to be recognized and treated the same across all channels– whether in person, online or via the customer care center
• Digital Transformation – The trend to move more capabilities online continues – providing self-service choices, flexibility, and availability.
• Personalization – Telcos today must understand what individual customers want, how customers use products, and make personalize offers to increase profitability.
• Data Insights – Using information to predict and focus offerings is essential to improving customer interactions
Join The Broadband Bunch host, Pete Pizzutillo and Guy Bevente, veteran of AT&T and founder of BevTek for this interactive webinar. Bevente has led automation for both the BSS and OSS space with a focus on leveraging automation to win in the marketplace.